Creating and Curating Exceptional Brand Experiences

Eduardology: Thesis

I'm Eduard Voicu. I help brands create premium experiences (Lynxgard) and spotlight the best ones in the world (Velvet Rabbit). Every week, I publish a thesis on experience design, branding, strategy, or business building—backed by first principles thinking and real-world execution.

Join founders, operators, and creatives building businesses that compete on experience, not features.

What you'll get:

Every edition of Eduardology: Thesis includes:

Ontology — First Principles

The foundational structure of premium brand experiences—the core elements and principles that transcend tactics, trends, and industries.

Ontology — First Principles

The foundational structure of premium brand experiences—the core elements and principles that transcend tactics, trends, and industries.

Pattern Recognition

Patterns from operating across commerce and luxury markets that most people miss by staying in their industry silo.

Pattern Recognition

Patterns from operating across commerce and luxury markets that most people miss by staying in their industry silo.

After-Action Report

Unfiltered lessons from running Lynxgard (marketing agency) and building Velvet Rabbit (media company) simultaneously. The wins, the mistakes, the real work.

After-Action Report

Unfiltered lessons from running Lynxgard (marketing agency) and building Velvet Rabbit (media company) simultaneously. The wins, the mistakes, the real work.

Creator & Curator

I create premium experiences for clients and curate the world's best examples. This dual perspective gives you insights most people never see.

Creator & Curator

I create premium experiences for clients and curate the world's best examples. This dual perspective gives you insights most people never see.

Contrarian Takes

Hot takes on marketing, design, and business building backed by psychology and real-world testing. Most best practices are just average practices.

Contrarian Takes

Hot takes on marketing, design, and business building backed by psychology and real-world testing. Most best practices are just average practices.

The Arsenal

The actual tools I use to run multiple businesses, with honest takes on what works and what doesn't.

The Arsenal

The actual tools I use to run multiple businesses, with honest takes on what works and what doesn't.

What's it about?

Beyond the noise. I write only about what matters.

I create premium brand experiences for clients (Lynxgard) and curate the world's best examples (Velvet Rabbit). Most people study tactics. I study ontology—the fundamental structure of what makes premium brands premium.

Every week: frameworks for exceptional experiences, patterns from operating across commerce and hospitality, and unfiltered lessons from building multiple businesses simultaneously.

I'm a US Navy veteran bringing military discipline to creative strategy, teaching you to think from first principles so you understand not just what works, but why it works.

Join founders, operators, and creatives building businesses that compete on experience, not features.

Only what matters. Only what works.

Weekly insights on building premium brands from someone doing it in real time. Unsubscribe anytime.

"Eduard doesn't just share tactics. He breaks down why premium brands work at a foundational level. His frameworks helped me rebuild our positioning from the ground up and completely changed our client conversations."

Cristiana Crin, Founder & Award-Winning Interior Designer

What you'll get:

Weekly Delivery

Every Saturday. One thoughtful edition per week, never daily spam.

Weekly Delivery

Every Saturday. One thoughtful edition per week, never daily spam.

5-10 Minute Read

Deep enough to matter, short enough to finish. Designed for your coffee break.

5-10 Minute Read

Deep enough to matter, short enough to finish. Designed for your coffee break.

Frameworks Over Tactics

First principles thinking that compounds. Not trends that expire next month.

Frameworks Over Tactics

First principles thinking that compounds. Not trends that expire next month.

From Someone Building

Real lessons from running Lynxgard and Velvet Rabbit, not theory from the sidelines.

From Someone Building

Real lessons from running Lynxgard and Velvet Rabbit, not theory from the sidelines.

Direct Access

Hit reply anytime. I read everything and often respond.

Direct Access

Hit reply anytime. I read everything and often respond.

Who's writing

And, more importantly, why this newsletter exists.

I'm a US Navy veteran building businesses around exceptional brand experiences.

Lynxgard helps commerce brands create premium experiences through marketing, omnichannel strategy, and creative services. Velvet Rabbit spotlights the world's best luxury experiences through awards, editorial, and community (launching 2026).

Most operators are either practitioners OR curators. I'm both—and that dual perspective, combined with the discipline and systems thinking from my military background, shapes everything I build.

This newsletter is where I document the journey, share the frameworks, and spotlight what I'm learning from operating at both sides of the experience economy.

Eduard Voicu

Only what matters. Only what works.

Weekly insights on building premium brands from someone doing it in real time. Unsubscribe anytime.